Saturday, March 24, 2012 - Toronto Canada - RINJ
Campaign has announced an international boycott of
Belvedere Vodka following that company's online publication and
global dissemination of content that appears to recommend Belvedere
Vodka's male customers drink to excess or at least to the point they
begin to perform unlawful acts such as forcible confinement; sexual
assault; forced fellatio; rape; aggravated assault; abuse of women; and
violent bullying while drinking.
Belevedere Vodka's ad brand promotes a rape culture
which is a complex of beliefs that encourages male sexual
aggression and supports violence against women.
This advertisement of Belvedere encourages a
continuum of threatened violence that ranges from disgusting sexual
remarks to sexual touching, forcible confinement, terrorizing women, to
rape itself.
RINJ dot Org spokesperson and co-founder Micheal
O'Brien of Toronto commented on the actions of Belvedere in a
teleconference with the RINJ Counsel of Advisors. "It is mind-boggling, that something like this would
come from a company attached to the Louis
Vuitton name*. "To say that we are outraged is an understatement.
Rape is no joke and there is no excuse for LVMH's Belvedere subsidiary
to be doing 'rape-joke' advertising that bashes and promotes the rape of
women including Louis Vuitton's women customers. "The global community can no longer tolerate the
existence of licensed corporations which promotes violence toward women.
"RINJ urges every nation to ban the sale of Belvedere Vodka and to rescind any and all trade marks, business licenses, export licenses and that any and all food/drug/liquor substance/content approvals be withdrawn forthwith. "RINJ further urges a global and indefinite boycott of Belvedere Vodka."
RINJ Foundation is an international organization
headquartered in Toronto and
founded by persons in Canada, Britain and Australia. Contact
Previous releases: October 14, 2011 October 24, 2011 October 25, 2011 October 27, 2011 November 4, 2011 November 9, 2011 November 13, 2011 November 24, 2011 December 3, 2011 December 6 Warning December 11, 2011 December 25, 2011 January 11, 2012 January 12, 2012 - WS January 12, 2012 -RINJ.org January 18, 2012 January 21, 2012 January 27, 2012 March 8, 2012 March 24, 2012
YouTube: http://www.facebook.com/rape.is.no.joke Web Site: TWITTER: http://www.myspace.com/rinj.campaign Google+ RINJ Foundation on Google Plus |