RINJ dot Org


Saturday, March 24, 2012 - Toronto Canada - RINJ Campaign has announced an international boycott of Belvedere Vodka following that company's online publication and global dissemination of content that appears to recommend Belvedere Vodka's male customers drink to excess or at least to the point they begin to perform unlawful acts such as forcible confinement; sexual assault; forced fellatio; rape; aggravated assault; abuse of women; and violent bullying while drinking.

Offending Belvedere Promotional Poster Image

Belevedere Vodka's ad  brand promotes a rape culture which is a complex of beliefs that encourages male sexual aggression and supports violence against women. This advertisement of Belvedere encourages a continuum of threatened violence that ranges from disgusting sexual remarks to sexual touching, forcible confinement, terrorizing women, to rape itself.

Belvedere seems to advance that violence be
seen as sexy and sexuality as violent and further wants to promote a concept that alcohol drinking favourably leads to sexual assault and rape.

RINJ dot Org spokesperson and co-founder Micheal O'Brien of Toronto commented on the actions of Belvedere in a teleconference with the RINJ Counsel of Advisors.

"It is mind-boggling, that something like this would come from a company attached to the  Louis Vuitton name*.

This company appears to have an internal culture
which condones  physical and emotional terrorism against women as a norm that is so 'sexy' it wants to attach that culture to its premium Vodka brand. Not only is this warped and twisted insanity, it is of a criminal nature and the brand must be boycotted  the world over.

"To say that we are outraged is an understatement. Rape is no joke and there is no excuse for LVMH's Belvedere subsidiary to be doing 'rape-joke' advertising that bashes and promotes the rape of women including Louis Vuitton's women customers.

"Prolific alcoholism and sexual violence," noted O'Brien, "are signs of a declining society. Coming from what LVMH and Belvedere Vodka has pretended to be a premium brand of Vodka (but which the company now seems to see internally as nothing more than a toxic excuse for rape crime) this type of attack on women is one of the worst we have seen and makes the conduct of people like Joseph Kony pale in comparison by encouraging all men, the world over, to drink liquor and sexually abuse women.

"The global community can no longer tolerate the existence of licensed corporations which promotes violence toward women.

"There are places on this planet where it is fatal to your health to be born a woman," said  O'Brien, noting Somalia as one example.

"Entities like Belvedere Vodka and organizations
seeking to expand that rape culture to include all the world must be destroyed.

"Inasmuch as communities have authorized the licensing and existence of liquor manufacturers such as Belevedere, those communities can and must take those licenses away.

"RINJ urges every nation to ban the sale of Belvedere Vodka and to rescind any and all trade marks, business licenses, export licenses and that any and all food/drug/liquor substance/content approvals be withdrawn forthwith.

"RINJ further urges a global and indefinite boycott of Belvedere Vodka."

Boycott Belvedere Vodka

*LVMH Moët Hennessy Louis Vuitton S.A., better known as LVMH, is a French multinational apparels and accessories company headquartered in Paris, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and Hennessy, the cognac manufacturer. It controls around 60 subsidiaries including Belvedere.

RINJ Foundation is an international organization headquartered in Toronto and founded by persons in Canada, Britain and Australia.

RINJ seeks removal of media content condoning sexual assault and rape such as used in a recent Belvedere Vodka ad. Allowing this content such as what Belvedere Vodka has used on social networking sites and in other media further normalises a rape culture and the high instance of sexual violence in global society.
1) RINJ reports all inappropriate content to the public, advertisers and law enforcement where that seems appropriate. Such is the case with the recent Belvedere Vodka ads.
2) RINJ reports to advertisers any ads appearing on pro-rape, pro-child-molestation media content, web pages and social network groups. 
3) RINJ promotes a global boycott of advertisers and their products advertised on pro-rape content in any media.