Belevedere Vodka's ad brand promotes a rape culture
which is a complex of beliefs that encourages male sexual
aggression and supports violence against women.
This advertisement of Belvedere encourages a
continuum of threatened violence that ranges from disgusting sexual
remarks to sexual touching, forcible confinement, terrorizing women, to
Belvedere seems to advance that violence be seen as sexy and sexuality as violent and further wants to promote a concept that alcohol drinking favourably leads to sexual assault and rape.
RINJ dot Org spokesperson and co-founder Micheal
O'Brien of Toronto commented on the actions of Belvedere in a
teleconference with the RINJ Counsel of Advisors.
"It is mind-boggling, that something like this would
come from a company attached to the Louis
This company appears to have an internal culture which condones physical and emotional terrorism against women as a norm that is so 'sexy' it wants to attach that culture to its premium Vodka brand. Not only is this warped and twisted insanity, it is of a criminal nature and the brand must be boycotted the world over.
"To say that we are outraged is an understatement.
Rape is no joke and there is no excuse for LVMH's Belvedere subsidiary
to be doing 'rape-joke' advertising that bashes and promotes the rape of
women including Louis Vuitton's women customers.
"Prolific alcoholism and sexual violence," noted O'Brien, "are signs of a declining society. Coming from what LVMH and Belvedere have pretended to be a premium brand of Vodka (but which the company now seems to see internally as nothing more than a toxic excuse for rape crime) this type of attack on women is one of the worst we have seen and makes the conduct of people like Joseph Kony pale in comparison by encouraging all men, the world over, to drink liquor and sexually abuse women.
"The global community can no longer tolerate the
existence of licensed corporations which promotes violence toward women.
"There are places on this planet where it is fatal to your health to be born a woman," said O'Brien, noting Somalia as one example.
"Entities and organizations seeking to expand that rape culture to include all the world must be destroyed.
"Inasmuch as communities have authorized the licensing and existence of liquor manufacturers such as Belevedere, those communities can and must take those licenses away.
"RINJ urges every nation to ban the sale of Belvedere Vodka and to rescind any and all trade marks, business licenses, export licenses and that any and all food/drug/liquor substance/content approvals be withdrawn forthwith.
"RINJ further urges a global and indefinite boycott of Belvedere Vodka."
*LVMH Moët Hennessy Louis Vuitton S.A., better known as LVMH, is a French multinational apparels and accessories company headquartered in Paris, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger between the champagne producer Moët & Chandon and Hennessy, the cognac manufacturer. It controls around 60 subsidiaries including Belvedere.